There are many website design firms that can design especially hotel websites however, not all have the potential to provide all or many of the requested features of the websites.

Nowadays, hotel customers mostly book online and only the hotels that offer better web platforms to their customers can be superior to their competitors. The hotel industry should benefit from the accessibility of the Internet by creating effective digital marketing solutions and websites. Utilizing web applications that can work in harmony with the companyʼs business processes is especially significant in the competitive tourism sector. User experience and website quality concepts have come to the fore with the development of web technologies. With the introduction of web technologies at the beginning of the 90s, the Internet has become the most effective communication tool for today. A case study is presented, where 4 alternative hotel websites and digital solutions provider firms for Paloma Hotels in Turkey are evaluated based on 9 criteria by 3 hotel managers. In this integration, FBWM is applied to determine fuzzy evaluation criteria weights and then F-TOPSIS is implemented to rank alternatives utilizing the obtained fuzzy weights. As the MCDM method, fuzzy best-worst method (FBWM) is integrated with the Fuzzy Technique for Order Preference by Similarity to Ideal Solution (F-TOPSIS). Since there are various potentially competing quantitative and qualitative criteria to take into consideration in the decision-making process, a multicriteria decision-making (MCDM) method is needed. The main purpose of the study is to evaluate and rank potential hotel websites and digital solutions provider firms. Therefore, hotel websites need to be innovative, user-friendly, and descriptive. Digital marketing and hotel website solutions play a lead role in this competition. In todayʼs world where technology is rapidly evolving, hotels need to be the best in all conditions to be one step ahead of other competitors.

Fuzzy topsis excel template